Leadership coaching is not always a one-to-one process. While individual coaching is aimed at unlocking the true potential of an individual, team coaching focuses on discovering the collective intelligence of a group of people who work as a team. It boosts performance levels and helps employees achieve peak performance on a personal level as well as on a group level.
Coaching has been widely recognized as a tool to create peak performers. Hiring a coach was more or less a rare thing some twenty years ago, but now it has become very common to hire an executive coach when you have bigger goals for life. As per a survey conducted in 2004, it was observed that 86% of companies used coaching as a tool to sharpen the skills of individuals who have been identified as future organizational leaders.
To understand the concept of executive coaching, it is always better to start with the definition of coaching. The International Coaching Federation (ICF) defines coaching as ‘partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.’ A coach is different from a counselor, trainer, consultant or mentor.