The USA Coaching industry market value is estimated to reach $1.34 billion by 2022. Coaching is an extremely satisfying career helping people and companies to achieve success. It is one of the few careers left with constant human connection. Technology is of course disrupting every industry including coaching, so you might think the days of human face-to-face coaching are limited with automation and AI driving enormous change in every industry. However, skill shift is transforming the future of workplace performance and with this comes the need for humans to develop different mental, emotional and physical skills. This global skill shift is creating a huge rise in the investment organizations are making to bring in coaches and scale coaching programs and not just for their executives. More companies are committing to fostering a culture of coaching as it maybe the most important ingredient for Success.
The global pharmaceutical giant GlaxoSmithKline (GSK) has over 40,000 employees worldwide promoting a GSK coaching culture. GSK now has more than 1,000 internal coaches, 200 external coaches and 16,000 managers/leaders using coaching skills. They won the 2016 PRISM Award, awarded by the International Coach Federation.